Home > Uncategorized > P.S.A. Team Up with EUROSPORT for 5 year TV Deal

P.S.A. Team Up with EUROSPORT for 5 year TV Deal

PSA Rankings Nov 2009The Professional Squash Association (PSA) have today announced a long-term partnership with Eurosport that could transform the sport’s profile across Europe.

The five-year agreement will become the new home of SQUASHTV in Europe, through their online on-demand channel Eurosport Player, and show close to 500 hours of squash action per year.

Beginning January 1st, 2016 all SQUASHTV tournaments will be shown live and exclusively in their entirety throughout Europe via Eurosport Player while selected highlights from major tournaments such as the British Open, U.S. Open, PSA World Series Finals and PSA World Championship will be broadcast throughout Europe via the network’s mainstream linear channels.

PSA Chief Executive Alex Gough said “We are delighted to have reached an agreement with Eurosport and feel certain that this is the beginning of a partnership that will be of huge benefit to squash not just in Europe but all around the world.”

“Eurosport’s investment in the future of SQUASHTV in Europe, via the Eurosport Player, will help even further to increase the sport’s visibility and profile across the continent in what is a very exciting time for the sport. Our ambition is to make squash one of the most accessible sports in the world and we will continue to strive towards that ambition over the coming months and years.”

Peter Hutton, Chief Executive Officer, Eurosport said: “This deal with the PSA is a step forward in our ambition to be the leading sports destination and a sign of our willingness to invest in content specifically for Eurosport Player.

(existing SQUASHTV customers will receive complimentary access to Eurosport Player until the end of their current subscriptions. They will also be able to watch a range of top class sporting action live and on-demand across a range of devices including tennis Grand Slams, Tour de France, top football leagues, motorsports and much more)

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